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The World: Shanghai - MPG scoops French fashion brand's media brief

Hermes, the French fashion brand, has chosen MPG, the media communications arm of Havas Media

Media: Double Standards - Opening in recession can be good for business

articles, alongside more traditional fashion and beauty content. They couldn't find another magazine ... magazine to people who have never seen it? Stylist is a snappy mix of issues, shopping, ideas, fashion ...

Close-Up: The best of Rory Sutherland's blogs from 2009

to be cool at all? People who are fashionable and experimental will try new things anyway. But strong ...

Close-Up: So much to learn from the Battle of Big Thinking

on top-down, command and control approaches - was old-fashioned. The future is about social thinking ...

Integration Essays: Losing it all

the old-fashioned "integrated" approach, where the idea was cracked in TV and then spun out to other media ...

Integration Essays: Director or curator?

't, they will fester in the seamless wallpaper of old-fashioned integration. Let us never forget who we should ...

Integration Essays: Roundtable discussion - Playing happy families

because the old-fashioned view of media planning and buying is increasingly a commodity business that ...

Campaign Media Awards 2009: Best Fashion, Beauty and Healthcare Campaign

: n/s The fashion for having an all-year-round tan clashes with health warnings about the dangers ...

The Week: The best of campaignlive.co.uk

're in the fashion business. A lot of people start at the answer and work their way back to a problem they can shoehorn into that answer. Currently, the fashion is social media. So that's the answer, now what ...

Campaign Media Awards 2009: Best Retail and Home Shopping Campaign

journalists and opinion formers and consumers who read the weekly fashion glossy. In a strategy that achieved ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.