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And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

is operated through a broadband internet connection. Source: The Guardian Burberry, the upmarket fashion ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...

Sandra Macleod, Echo Research - It's time to connect the dots

the business forward in a positive, holistic and sustainable fashion, true to the values of the organisation ...

Graham McMillan, Open Road - Build a reputation that will last

. It is fairly self-evident that companies lacking in these areas can fall from grace in spectacular fashion ...

Bebo launches O2 Money-sponsored fashion web TV series

LONDON - Social networking site Bebo will next week unveil a fashion web TV show called 'The Closet...regular features on makeovers, style guides and challenges, interviews with fashion insiders ... will encourage users to interact and voice their fashion and style opinions, share shopping tips and upload ... style shows. "We believe that 'The Closet' will have a wide appeal as it will cover style and fashion ...

Next Fifteen buys New York-based M Booth & Associates for $17.25m

/lifestyle, corporate, consumer health, and fashion/retail. Clients include Unilever, J C Penney and Remy Cointreau USA ...

And in the real world... Microsoft, Google, Primark, BA and more

executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...

Agent Provocateur brings in College Hill to raise its City profile

2007 and has been nominated for Best Designer Brand at the British Fashion Awards 2008 and voted the top fashion brand by CoolBrands. This month the firm announced its sales increased by 30 per cent ...

Adwatch review: Confused.com

, the commercial feels very old-fashioned. The mixture of hand-held footage, plentiful screen shots ...

Brand in the news: Comparethemarket.com

What a brief. A client bang in the middle of an - ahem - 'low-interest sector'; a desperately overcrowded market; dozens of competitors spending cash like it's going out of fashion, all searching for some functional justification for why customers should head to desperateforattention.com instead of cryforhelp ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.