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And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

0 0 1 26 153 1 1 187 11.773 0 0 0 The discount fashion retailer ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...

Brand Health Check: Renault

into the popular culture and cultivated an image of Renault as a maker of fashionable, female-friendly vehicles ... model, and even Ford is positioning the Fiesta as an accessory for fashion-conscious drivers. Renault ...

Fiat ties with Spotify for digital campaign

of fashion and music websites.

Marketing's Power 100 Next Generation 2009

to the fashion retail world. Describes herself as passionate, energetic, determined. Dream job ...

May edition: Digital marketing innovations from around the world

on the catwalk via mobile phone TOKYO - At the Tokyo Girls Collection fashion show, women in the audience could buy fashion items presented on the catwalk via their mobiles. The direct e-commerce channel from ...

Renault Vans 'the milkman' by Publicis Conseil

Proving that Renault Vans can stand the test of time, a Parisian milkman brings his old-fashioned

Renault to focus on mass-market

Fashion Week, as well as telling the stories of Renault customers. Renault will also launch a direct ...

Renault commits to mass-market brand position

Fashion Week, as well as telling the stories of Renault consumers. Renault is also to launch a direct ...

Partnership marketing gains popularity in downturn

in particular are more open to 'bending' in brand partnerships, as demonst-rated by glossy fashion magazine Elle ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.