The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...



