to remove filtersSector Insight: Bottled water
02 Dec 2009 | by Jane Bainbridge
clutching a bottle of Evian was once a fashion statement in itself, suddenly it has begun to imply a lack ...
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Nestle Marathon water switch signals intent
08 Dec 2009 | by Joe Thomas
of marketing at Nestle Waters UK. 'It's not about making a fashion statement, it's about an everyday need. We ...
Adwatch Review: Weetabix
01 Dec 2009
milk on them or build a shrine to them. Instead, 'The Rigby Stakes' offers good, old-fashioned ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
teenage daughter uses that reinforces its low-budget, high-fashion status. No Christian Woolfenden ...
Field marketing comes into its own in the recession
10 Nov 2009 | by David Benady
campaign is being run in conjunction with online fashion retailer ASOS.com. Case study: Sipsmith ... get a good showing in fashionable bars and clubs. Company co-founder Sam Galsworthy says he personally ...
Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital
30 Oct 2009
for the UK, using live video widgets to be embedded on selected high-profile sites and fashion blogs ... hosting the store include ASOS.com, MSN, Handbag.com plus an array of high profile fashion blogs ...
Cadbury takes pop-up store concept into digital channel
26 Oct 2009 | by Jennifer Whitehead
of the week via an online shop that will appear and disappear from a number of fashion blogs and retail sites....Cadbury has teamed up with fashion designer Giles Deacon to create a limited edition scarf, worn ... and Friday with the hope of stumbling on the online boutique, which will pop up on fashion blogs and sites ... to Fashion Targets Breast Cancer UK. The scarf features a print made up of the polka-dot like shapes ...
Fallon launches Giles Deacon scarf for Cadbury
21 Oct 2009 | by Kate Nettleton
October. All net proceeds from the scale of the scarf will go to the cancer charity, Fashion Targets ...
Lavazza launches 2010 calendar
15 Oct 2009 | by Ed Kemp
the affinity between Lavazza with fashion, art and culture. The artwork will form the basis of a multi ...
And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.
15 Oct 2009 | by Matt Williams
is operated through a broadband internet connection. Source: The Guardian Burberry, the upmarket fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
