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What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

, agreed that DM had old-fashioned connotations: "Maybe it could be rebranded as engagement or as brand ...

Very.co.uk bids to interest young mothers

05 Oct 2010 | by Daniel Farey-Jones

an online maternity and baby fashion show, due to take place on 13 October.

John Lewis catalogue backs fashion growth

29 Sep 2010 | by Nicola Clark

John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a...including Mulberry and Richard James. John Brown was tasked with promoting the brand to fashion ... this month, showcases the growing variety of fashion ranges available at the department store. Paul ... as a fashion destination'. He added: 'It's a huge growth area for us, both in our shops and online ...

Littlewoods launches first TV ad starring Coleen Rooney

01 Sep 2010 | by Sara Kimberley

Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which...shows Rooney and her band of sergeants putting some new recruits through their fashion paces. Girls ... out parade and the girls all looking fashionable wearing Littlewoods clothing and products ... there will be competitions, music downloads and fashion advice from Rooney. Rooney said: "This is my first TV ad ...

MAGAZINE ABCs: Tesco swells customer magazines circulation

12 Aug 2010 | by Daniel Farey-Jones

-monthly and focuses mainly on the retailer's fashion, homewares and technology offering. It registered an average ...

Agencies line up for £25m JD Williams

12 Aug 2010 | by Kunal Dutta

Williams fashion brands, as well as a new brand campaign to help attract a more varied consumer base. A ...

Red overhauls website with ecommerce focus

11 Aug 2010 | by Nicola Clark

. Elsewhere, rival publisher Bauer has created an invitation-only fashion shopping "members club" Cocosa ... frustrated by trying to find items featured in fashion magazines which are then not available in store ... . The relaunch comes amid an explosion in the popularity of fashion blogs among UK consumers. These include ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies

My-wardrobe.com plans heavyweight marketing drive

14 Jul 2010 | by Joe Thomas

My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date...' fashion for men and women, selling items from more than 180 designer brands, including Dolce Gabbana ... -a-Porter, as well as individual fashion brands. "Investment in marketing is a great step for My-wardrobe to boost ... swell its brand portfolio, which will boost its fashion credentials. Funding will also help it build ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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