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Helen Edwards on Branding: Snakes and Ladders

fashion brand called Atheist, to launch in February. The logo is a black hole. You can buy trainers ...

The best brands of 2010: choose your winner

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...

Profile: Shifting up a gear

hybrid model in the late 90s, Toyota fashioned itself not only into the world's biggest carmaker ...

Sheilas' Wheels adds branded products

Esure, which owns the brand, plans to extend into sectors such as car care, travel, music, cosmetics and fashion next year. It has appointed Seven Squared as its licensing agent to manage the drive. The Sheilas Wheels brand, which launched five years ago, has already moved from offering solely car insurance ...

Helen Edwards on Branding: Apple of their eye

reference-point for a while. These Unilever success stories have gone out of fashion more recently ...

Why the recession has been so good for BMW

were out the door. Whether or not this was diplomatic speak for a good old-fashioned bollocking ...

Telegraph launches free iPad app with Audi

TigerSpike. As was first revealed in June , TMG re-launched its fashion portal, Fashion ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google

Helen Edwards on Branding: Ask why before you buy

and the investment fund Agilo bought women's fashion-shoe retailer Faith out of administration for an undisclosed sum ...

Paper Round (4 August) - Which brands are advertising in the national press?

Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector. Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.