to remove filtersThe best brands of 2010: choose your winner
21 Oct 2010 | by Staff
. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...
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VisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
" image of Britain, the campaign focused on themes of heritage, sport, fashion and food. VisitBritain ...
VisitBritain partners BA for tourism campaign
05 Oct 2010 | by Alex Brownsell
The campaign, created by VisitBritain's incumbent ad agency Albion , will promote a "classic" image of Britain based around themes such as heritage, sport, fashion and food. Ads, funded 50/50 by VisitBritain and BA, will feature the strapline "Britain. A different picture around every corner ...
More than miles
18 Aug 2010 | by Suzy Bashford
loyalty programmes is now fashionable, even in the City. These are tough times and everyone wants to get ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
and the investment fund Agilo bought women's fashion-shoe retailer Faith out of administration for an undisclosed sum ...
Paper Round (4 August) - Which brands are advertising in the national press?
04 Aug 2010 | by Sarah Johnson
Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector. Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...
InStyle.co.uk launches travel channel with Luxe City Guides
23 Jul 2010 | by Katherine Levy
IPC's fashion and beauty website for InStyle magazine has unveiled a new travel channel, backed
Adidas appoints Stella McCartney for Olympics
14 Jul 2010 | by Joe Thomas
appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges....McCartney will oversee the design of both athlete kit and fan wear for the Adidas brand, which marks the first time in a top fashion designer work with a sports brand to design competition wear for both the national Olympic and Paralympic Teams. Fans will be able to purchase both the Adidas women ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
