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INTERNATIONAL: Connolly to head global PR for Tommy Hilfiger USA

22 Sep 2000 | by HOLLY WILLIAMS

NEW YORK: Fashion giant Tommy Hilfiger USA has named existing global marketing head Peter Connolly as its new worldwide president of public relations. Connolly's role has been expanded to cover all communications for the Tommy Hilfiger Corporation subsidiary, under the new title ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

24 Sep 1999 | by RICHARD EDWARDS

and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

07 Aug 1998 | by NICK PURDOM

Client: Clairol PR Team: Caroline Eversfield Public Relations Campaign: Launch of Clairol Hydrience Absolute Blondes Timescale: April - Aug 1998 Budget: pounds 20,000 Being blonde is being hailed by many fashion pundits as this season s headline statement. To cash ...

Are advertisers paying too high a price for star turns?

31 Oct 1997 | by MAGGIE BROWN

executive pointed out to me, the Hoddle ad was, even by those standards, extremely old-fashioned. It was a ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

27 Jun 1997 | by By EUGENE BACOT.

Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a misprint - although some might call it a mistake. Acres of mock-enraged press coverage was, no doubt, the aim. When launched recently, the campaign was described as deliberately provocative and - rather ...

CAMPAIGNS: FASHION; Karan’s party makes the A list

15 Nov 1996 | by SUE BEENSTOCK

Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ... during London Fashion Week - that Club 21 intended to be the centre of the media s attention ... of the evening was dedicated to a fashion show, previewing Karan s 1996 autumn collection, while the rest ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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