Are advertisers paying too high a price for star turns?
31 Oct 1997 | by MAGGIE BROWN
executive pointed out to me, the Hoddle ad was, even by those standards, extremely old-fashioned. It was a ...
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- PR Week UK (3)
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become
24 Sep 1999 | by RICHARD EDWARDS
and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...
CAMPAIGNS: FASHION; Karan’s party makes the A list
15 Nov 1996 | by SUE BEENSTOCK
Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ... during London Fashion Week - that Club 21 intended to be the centre of the media s attention ... of the evening was dedicated to a fashion show, previewing Karan s 1996 autumn collection, while the rest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
