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Diary: Adland's fashion queen

31 May 2012

Then get on to The Outnet fashion website , where she bares her soul about her Jimmy Choo shoe collection. To cut a long interview short, she likes dresses, and she's got a lucky red one by Vivienne Westwood. Glamorous as Thomas is, you get the sense that she would much rather be talking business than ...

M&S creates two senior marketing roles to boost fashion

02 May 2012 | by Matthew Chapman

Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.

Diet Coke partners with IPC to boost fashion strategy

23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...

Victoria Beckham champions 'Great' Britain fashion push

20 Feb 2012 | by Matthew Chapman

attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...

Bourjois taps into London Fashion Week

15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Tesco adds brands in ecommerce fashion strategy

24 Nov 2011 | by Nicola Clark

of its strategy to become an ecommerce fashion destination...., including Zoggs and Oyster Bay. The fashion focus also crosses into lingerie, with the addition of nine ... . The range is intended to give the supermarket a more fashion-forward feel online, with the introduction ...

Vodafone backs London Fashion Week

15 Nov 2011 | by Nicola Clark

Vodafone has become the headline sponsor of London Fashion Week after it signed a seven...already sponsors London Fashion Weekend, under a deal that will continue, as will its sponsorship of the British Fashion Awards. As part of its Fashion Week sponsorship, Vodafone s customers will have ... phone-charging facilities for those in fashion s front row . ...

Forget catwalks - This is how to get boys into fashion

20 Oct 2011 | by Dominic Goldman and Marcel Kornblum

them thinking about the brand differently. We also discovered these guys get their fashion cues not from the catwalk or from fashion magazines, but from people on the street. We thought it would ...

Waitrose pushes first 'Food, Fashion and Home' store

29 Sep 2011 | by Matthew Chapman

, its first branch to carry fashion....The campaign for the Waitrose Food, Fashion and Home store, created by Kitcatt Nohr Digitas ... dedicated to food, another to homewares and a third floor dedicated to fashion and beauty. The addition of clothing, both John Lewis own-label and external fashion brands, is unique to the new concept Canary Wharf ...

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