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Think BR: BrandZ shows why technology matters

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

Think BR: In whom we trust

s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...

Trading places: this week's people moves

Clare Dobbie has parted ways with the online fashion retailer after joining the company in March last ...

Trading places: this week's people moves

acquisition by fashion group Labelux . Mellon, chief creative officer at the brand, and chief executive ...

Trading places: this week's people moves

, to the newly created role of executive fashion and beauty director. Broadbent will report to Hello ...

Aston Martin fends off Apple to be named coolest brand of 2011

designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ... /General 3 Harley-Davidson Automotive/Motorbikes 4 Rolex Fashion/Accessories, Jewellery ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...

Duck and Cover in online model search

Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become

Appointment to view: how M&S evolved its fashion strategy

that helped shape its fashion identity....M S has moved away from its ads featuring Twiggy, Lisa Snowdon and Danni Minogue, instead opting for high profile Hollywood stars in its latest TV campaign. The move comes after the retailer reported little increase within its fashion sales for the second quarter ...

Topman makes first foray into Facebook commerce

Topman, the Arcadia-owned men's fashion retailer, has launched a storefront on its Facebook page.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.