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Diary: Adland's fashion queen

Then get on to The Outnet fashion website , where she bares her soul about her Jimmy Choo shoe collection. To cut a long interview short, she likes dresses, and she's got a lucky red one by Vivienne Westwood. Glamorous as Thomas is, you get the sense that she would much rather be talking business than ...

Brand Health Check: French Connection

The fashion brand has celebrity fans, but is struggling against high-street rivals....of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... on the high street has been far less impressive. The fashion retailer's shares crashed by nearly 25 ... , particularly at the fast-fashion end. We asked Peter Corrieri, director at fashion consultancy EPFD ...

Burberry boosts digital approach with interactive campaign

Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...

Brand builder: Under Armour

sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...

Inside: Critical mass

briefs means that staff are as likely to be in Chicago or Costa Rica - where the office is fashioned from ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

advanced fashion brand in the world and it's utterly, utterly British.' Awards juries may or may ...

Malibu launches VIP-themed Facebook app as part of summer style activity

shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Think BR: BrandZ shows why technology matters

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

Sector Insight: Cider

. Having long since shaken off its old-fashioned image, cider has successfully attracted a high proportion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.