to remove filtersBrand Manager of the Week: Natasha Whiting
16 May 2012
favourite holiday destination? Anywhere off the beaten track. What are your hobbies? Fashion ...
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Think BR: In whom we trust
18 May 2012 | by Jo Boyd
s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...
We'll Call You: Land Rover
02 May 2012
Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
luxury fashion-labels, such as Burberry and Mulberry in particular, are having success with Chinese ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
-career woman, having it all at the expense of everything else, is as out of fashion as bankers' bonuses ... , but also kind, compassionate, fashion-loving and funny. Inaccurate stereotyping However, just ... in every area of their lives Broad tastes 90% of NTAs say they have varied interests, from fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
