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Technology: Gadget Revolution

Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....gadgets; they have become fashion accessories. Firefly managing director Claire Walker says 'celeb feeding ... , it sponsored clubbing, gaming and fashion outlet Joystick Junkies, the Edinburgh International Games Festival ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

and Minority Report - plus, its sponsorship of events such as London Fashion Week. This is set to continue ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

fashion so as to avoid alarmist reporting. Instead of tackling events that had already happened, NA had ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

. Meanwhile, Eidos selected a real-life model in the form of Rhona Mitra to pose as Lara for fashion shoots ...

MEDIA: In Brief

Scottish Accent is launching Accent, a bi-monthly glossy women s fashion and lifestyle magazine ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.