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Brand Health Check: French Connection

The fashion brand has celebrity fans, but is struggling against high-street rivals....of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... on the high street has been far less impressive. The fashion retailer's shares crashed by nearly 25 ... , particularly at the fast-fashion end. We asked Peter Corrieri, director at fashion consultancy EPFD ...

Burberry boosts digital approach with interactive campaign

Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...

Brand builder: Under Armour

sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...

Think BR: In whom we trust

s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...

Chevrolet Volt sponsors AskMen Innovation Awards

." AskMen claims that its content reaches more than 800,000 UK males a month, offering advice on fashion ...

Sector Insight: Childrenswear

brand in 2012. He drives both the fashion and family focused campaigns, including the recent Back ... director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...

M&S launches recycling initiative fronted by Joanna Lumley

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna

Westfield to roll out 'I was there' Olympics campaign

will launch in May. Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...

Tech: Nike rediscovers its leadership position with FuelBands

and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...

Brand Health Check: Superdry

For a time it seemed as if the only way was up for British fashion brand Superdry. However, events ... in the fashion category. It comprises three main brands, Superdry, skating range 77Breed and SurfCo California ... -founder of fashion label Duck and Cover, a former director of product and marketing for Converse and ex ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.