to remove filtersSector Insight: Cider
22 May 2012 | by Jane Bainbridge
. Having long since shaken off its old-fashioned image, cider has successfully attracted a high proportion ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
Bob Marley's son to launch coffee in the UK
10 Apr 2012 | by John Reynolds
, Puma engaged Cedella Marley, the songwriter's fashion-designer daughter, to design the Jamaican track ...
Sector Insight: Beauty Retail
28 Mar 2012 | by Jane Bainbridge
specialist and is successfully repositioning itself as the affordable, fashionable beauty retailer. It has ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
year." Last summer the brand launched a campaign targeting fashion and music savvy consumers ...
Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
Brand builder: BrewDog
16 Feb 2012 | by Gemma Charles
BrewDog, the attention-seeking Scottish brewer, is looking to extend its brand to the pub scene. The self-styled 'beacon of non-conformity' launched its first bar in London at the end of last year in typical BrewDog fashion - by sending a tank down Camden High Street - and intends to open 10 more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
