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The seven sins of content marketing

22 Feb 2012 | by David Benady

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Victoria Beckham champions 'Great' Britain fashion push

20 Feb 2012 | by Matthew Chapman

attention to the nation's rich fashion heritage in an attempt to increase visitor spend in Britain by £2.3bn...The fashion designer and former Spice Girl will shoot a short film in support of the 'Great ... Central Station as part of New York Fashion Week. She was joined by British luminaries of the fashion ... Cameron said: "British fashion is a hugely important global industry and our designers have the talent ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

with Fashion Week, before rolling out to 13 more cities in nine countries. Hunt cannot resist pointing out one ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Jamaica tourist board plots London 2012 push

12 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

of 40,000 people. The festival will showcase Jamaican music, culture, fashion and food. Usain Bolt ...

Editor's Comment: Timing is right for upbeat BA

23 Aug 2011 | by Noelle McElhatton

is different, and the costs of selling cheap fashion online make it tough to turn a profit. It could prove ...

Famous Brits feature in global tourism campaign

20 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

focuses on the UK s fashion credentials. Dev Patel promotes the multi-cultural and vibrant aspects ...

VisitBritain partners with American Express for digital marketing drive

07 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

offers alongside "insider information" from a selected group of UK fashion, food, entertainment ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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