The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
responsible fashion. We check our activity with a broad range of consumers, making sure they get ...
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Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
. Fashion items must have the same style as in the game. The aim of toys will be to stimulate creative play ...
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
10 Feb 2012 | by Gemma Charles
and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...
Pitch Update
09 Feb 2012
scheduled for 7 March might also be delayed. Those who like to buy their fashion at a bargain price might ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ...
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising
Skip to table The retailer's return to generic sales ads betrays a lack of courage and imagination. Do you remember any sales ads? I do. Harrods there is only one sale, Harvey Nichols' exquisite high-fashion expose of sales greed, British Airways' original "world offers" promotion, or its ...
Escada relaunches 90s perfume range on Facebook
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...
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