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Media360: John Lewis marketer Craig Inglis on surprising consumers

expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

More Th>n to sponsor MSN pet portal

From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...

Brand barometer: Nivea viral campaign reviewed

-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley

is being appropriated in the correct fashion. But it can add value to consumer experience. We have ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Time Out's marketing director Booth exits for The Hut Group

Booth joined Time Out in October 2010, the same month private equity firm Oakley Capital acquired a 50% stake in the business. It is understood that Booth is about to be unveiled as the new chief marketing officer for The Hut Group, which owns retail sites for women s fashion, health beauty ...

Building a bridge between brands and consumers

solely a breakfast cereal: it is your friendly weight-loss partner, full of recipes, tips and fashion ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.