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Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ... : "We know from research that women look to other women for fashion inspiration, and we re tapping ... of making fashion accessible to all women. We expect this franchise to significantly increase visitor ...

Chevrolet Volt sponsors AskMen Innovation Awards

." AskMen claims that its content reaches more than 800,000 UK males a month, offering advice on fashion ...

Grazia releases bespoke edition to celebrate London Fashion Week

Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark...on year. Additionally, the 'Grazia Fashion Issue Live!' online documentary series has been capturing ... and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a big event in the calendar of fashion-conscious upscale women and Grazia is celebrating it with a ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Tess Macleod Smith joins Net-a-Porter

-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ...

Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ... is the ideal way for the brand to communicate its collection throughout the fashion world." This month ...

Boxfresh renews sponsorship of NME Best New Band

Boxfresh, the British clothing brand, has been chosen to be the official fashion partner

Customer publishing: The evolution of engagement

continues apace. However, while shoppers have consumed fashion and shopping as entertainment for more than a ... . In the fashion sector, brands have already embraced the concept of consumers acting as creators of content. Well ... and editor of The Business of Fashion, says that, with the growth of social media, every consumer ...

Will product placement take branded content to the next level?

machine, during This Morning in February, while Marks Spencer is fashion partner for the latest series ... funded the Style the Nation series, where contestants competed to create the most lively street fashions, with the winner offered a job as a stylist at the fashion retailer. The show had a 'second screen' element ...

Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year...The Cond Nast College of Fashion Design will open its doors to up to 300 students from ... courses will include a year-long Vogue fashion foundation course and 10-week fashion courses, House ... the fashion and decorating talent of the future." Forbes will be replaced as editor of Easy Living ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.