to remove filtersReview of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
machine, during This Morning in February, while Marks Spencer is fashion partner for the latest series ... funded the Style the Nation series, where contestants competed to create the most lively street fashions, with the winner offered a job as a stylist at the fashion retailer. The show had a 'second screen' element ...
Magners trials 'f-commerce' with £10 Facebook packs
27 Sep 2011 | by Sarah Shearman
-commerce" as it has been dubbed, is beginning to gain traction in the UK. At the start of this year, the fashion ...
Ocado launches customer magazine with lifestyle focus
20 Sep 2011 | by Matthew Chapman
. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...
School Reports 2011: Chemistry
05 Sep 2011 | by Staff
and included a direct mail piece in the shape of an old-fashioned vinyl single alluding to the sound of a ...
Things we like
18 Aug 2011 | by Staff
effortlessly above the rest of the fashion mag pack, creating works of art for its shoots courtesy of inspired ...
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
and earned media assets were harnessed to push the campaign. A joint fashion shoot publicised ...
Media Bitch's Diary 22 July
22 Jul 2011 | by Media Bitch
seems to complete marathons like they are going out of fashion. Three years ago he joined up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
