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Media360: John Lewis marketer Craig Inglis on surprising consumers

expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

Tess Macleod Smith joins Net-a-Porter

-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ...

Trend report: Can media help save the high street?

as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Private View: Kate Stanners and Phil Rumbol

and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...

Customer publishing: The evolution of engagement

continues apace. However, while shoppers have consumed fashion and shopping as entertainment for more than a ... . In the fashion sector, brands have already embraced the concept of consumers acting as creators of content. Well ... and editor of The Business of Fashion, says that, with the growth of social media, every consumer ...

Ocado launches customer magazine with lifestyle focus

. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...

M&S targets 16-34 crowd with X Factor tie up

giveaways, after replacing Very.co.uk as the show's exclusive fashion partner....and on the fashion section of 'The X Factor' website. When the first live show airs in October, website users ... of marketing at Marks Spencer, said: "Styling and fashion is a crucial part of The X Factor journey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.