18 Apr 2012
| by Nick Batten
Amuse, a free monthly fashion lifestyle glossy targeting affluent women readers in London...Cochrane, wine critic Victoria Moore, interior designer Kelly Hoppen, and fashion designers David Koma ...
of arts and culture, fashion and beauty, shopping and lifestyle, all with a focus on what's happening ...
20 Dec 2011
| by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst.
1 ...
17 May 2011
| by Nicola Clark
.COM
It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ...
. At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
04 Aug 2010
| by Sarah Johnson
Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector.
Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...
23 Jul 2010
| by Katherine Levy
IPC's fashion and beauty website for InStyle magazine has unveiled a new travel channel, backed
25 Jun 2010
| by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
25 Jun 2010
| by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
05 Feb 2010
| by Maisie McCabe
of wildebeest and Mumbai Fashion Week. Willie Walsh, chief executive of British Airways, said: "While we ...
23 Nov 2009
| by Nicola Clark
featured a fashion spread shot at the Holocaust Memorial in Berlin....-fareast-language:#0400;
mso-bidi-language:#0400;}
The fashion spread was shot in the Field of Stelae ...
15 Sep 2009
| by Staff
chain management and some good old-fashioned shouting. Agencies used? Carat, Greenlight, Cheeze ...