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Brand barometer: Nivea viral campaign reviewed

-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

Trend report: Outdoor targets the business traveller

rebuilding old-fashioned sites as digital sites. "A lot more industry members are putting their foot ...

Arena gets creative with management revamp

from the fashionable theories of behavioural economics. BE is very much Gibbons' thing - and he ...

Trend report: Can media help save the high street?

as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...

Building a bridge between brands and consumers

solely a breakfast cereal: it is your friendly weight-loss partner, full of recipes, tips and fashion ...

All about ... TV trading disputes

're an old-fashioned buyer, one classic strategy is to negotiate reasonably with the suppliers you reckon you ...

The Year Ahead for ... Television

). Channel 4 has Gypsy Dwarves, Gypsy Dwarves Fashion With Gok, Tiny Gypsy Dwarf Food With Jamie and Tiny ...

The Year Ahead for ... Magazines

their old-fashioned printed sister, portable. Magazine apps must be paid for. The industry wasted ...

The Year Ahead for ... Radio

to be as "fashionable" and as "social" as other channels is fantastic. Obviously, it is not alone in this ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.