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Cobra 'Cobra train' by BMB

different Indian protagonist. All three are leaders in their respective cultural fields, a fashion blogger ...

My YouTube ad of the week: David Prideaux, Publicis Chemistry

for Dermablend Professional. At a stroke, it has put the brand at the centre of the music and fashion zeitgeist ...

Pretty Polly 'pow' by BMB

The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

My YouTube ad of the week: Andy Nairn, Dare

Andy Nairn, chief strategy officer, Dare Why I like this I m not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. It s a good old-fashioned product demonstration, featuring the company ...

Absolut ad builds on artistic heritage

within the art, music and fashion world and promoting forthcoming new products. The agency switch ...

Vodafone 'Jenson and Lewis, fashion photographers' by BBH

Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Grazia enlists Florence Welch for augmented reality issue

LONDON - Grazia, the fashion glossy, is releasing an augmented reality 3D issue tomorrow (23 March...Grazia readers can hold up the cover of the issue to a webcam or iPhone to watch Florence Welch perform her hit song 'You've got the love' in 3D. Readers of the Bauer Media weekly title will also be able to view spring's fashion trends in 360 degrees via AR, and there is a demonstration of how ...

BR Video: Semi-naked men hit the streets to promote My-wardrobe.com

LONDON - Online fashion retailer My-Wardrobe.com had a group of semi-naked men strutting around

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.