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Ted Baker launches pop-up customer illustration studio

09 Mar 2012 | by Sarah Shearman

Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion...As part of the 'Ted's Drawing Room' campaign, created by Guided Collective, more than 100 customers will receive a signed and framed fashion portrait, created by one of 11 illustrators. Ted Baker has set up the studios in stores in London and New York, where shoppers will be able to try items from ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

27 Feb 2012 | by Ian Darby

of Contemporary Art and Duval Guillaume in Beligum for its "fashion tag" campaign for Flair magazine ...

Media Forum: Is it time to ditch TV teams?

23 Feb 2012

For decades, the TV department has been the engine room of the media agency. Quite rightly so. It's difficult to conceive of a more powerful advertising medium than old-fashioned broadcast TV - and, for an advertiser of any decent size, it has tended to be the lead medium, both in terms of spend and philosophical ...

Chip shop spoofs Beckham Bodywear ad

21 Feb 2012 | by Matthew Chapman

The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...

Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'

13 Jan 2012 | by Ben Hall

: 32,825 shares 5. LG 'fashion industry exposed ...

Campaign Viral Chart: Google's review of 2011 is most-shared ad

06 Jan 2012 | by Ben Hall

7. LG 'fashion industry exposed' by Y R New York 3,138 shares this week All time: 42 ...

Social media specialist Feedback launches UK office

18 Nov 2011 | by Sara Kimberley

Feedback's clients in the US include BF Goodrich, Cato Fashions and Camelbak. The UK agency will work with Camelbak and has also been appointed by Tesco. In London, Feedback will partner with integrated agency 23red as part of Worldwide Partners, to offer a full range of communications services ...

AMV Pulse picks up Children in Need

17 Nov 2011 | by Anne Cassidy

AMV Pulse will provide consultancy on the charity's social media strategy including integrating social media elements into the BBC One Children in Need TV show and the seeding of BBC Children in Need fashion projects. AMV Pulse will also handle the community management of the appeal's Twitter feed ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

are a trend. Certainly, it's more fashionable than ever to have one tucked in or tacked on to your ...

Absolut ad builds on artistic heritage

13 Jul 2011 | by Oliver Luft

within the art, music and fashion world and promoting forthcoming new products. The agency switch ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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