Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
fashion shoot and uploading the resulting images while skydiving. 'The campaign embraces real people ...
More Th>n to sponsor MSN pet portal
08 May 2012 | by Maisie McCabe
From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
competitions, fashion articles and news. A Get Inspired section of the site will host video content ...
Google marketer Felten notes 'TV works well with digital'
28 Mar 2012 | by Sarah Shearman
country, which will include a fashion brand. Earlier this week, Marketing revealed that Microsoft ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...
Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
year." Last summer the brand launched a campaign targeting fashion and music savvy consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
