to remove filtersProfile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
director of Penguin Digital, wasn't there to accept the plaudits. In selfless fashion she had sent a team ...
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
Masterclass: Advergames
08 Feb 2010 | by Adam Woods
targeted fashion, in keeping with more traditional forms of marketing. Advocates talk about the long tail ... ." To broaden the reach in a targeted fashion, he suggests, you might showcase your game via a kiosk at a trade ...
ASOS.com appoints Mother's Clare Dobbie as marketing director
19 Jan 2010 | by Sara Kimberley
French Connection as marketing director. She joins at a buoyant time for the online fashion retailer ...
IPC sites add shopping tool
07 Jul 2009
IPC's marieclaire.co.uk and womanandhome.com sites are stepping up their fashion ecommerce activity...The deal will enable visitors to the women's monthly magazines' websites to search more than 2000 brands on ShopStyle by colour, size, item, price and designer. Consumers can then click through to the fashion brands' websites to buy clothing and shoes. The partnership provides a way for the magazines ...
InStyle lines up first advertisers on relaunched website
02 Jun 2009
Nichols as the first advertisers on its website, which relaunched last week. The site features fashion
Shop Direct Group targets women with website
27 May 2009
Shop Direct Group is to launch a fashion and homes website targeting women. The group has tasked
Matthew Williamson launches ecommerce site
12 May 2009
and an online ad campaign to promote the brand's latest fashion lines.
Brand in the news: Comparethemarket.com
28 Apr 2009 | by Richard Morris, Managing director, Identica
What a brief. A client bang in the middle of an - ahem - 'low-interest sector'; a desperately overcrowded market; dozens of competitors spending cash like it's going out of fashion, all searching for some functional justification for why customers should head to desperateforattention.com instead of cryforhelp ...
Hellomagazine.com partners LynkU.com
21 Apr 2009
Hellomagazine.com has partnered with LynkU.com, a fashion-shopping search engine, to launch
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
