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EBay Fashion sponsors Marie Claire app

IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ... : "We know from research that women look to other women for fashion inspiration, and we re tapping ... of making fashion accessible to all women. We expect this franchise to significantly increase visitor ...

News International turns to Facebook for Fabulous 'social media magazine'

Tomorrow (1 February) NI launches its Fabulous for Facebook app, which will distribute original fashion and beauty content on the social networking site every day. The content will appear in users ... recommends clothing and accessories, based on weather conditions. It will also feature a fashion blog ...

Auto Trader drives on board Facebook Timeline

that launched today (19 January) include a fashion app from social shopping site Lyst and a podcast and radio ...

My Media Week: Ben Wood

search and performance agency to their clients, in a totally integrated fashion. Wednesday ...

Yahoo to roll out celebrity news site omg! in Europe

partnered with Coca-Cola to create a digital fashion channel Style it Light for its Coca-Cola Light ...

Newspaper and magazines lack dedicated mobile sites

Out of 25 national daily and Sunday newspapers, only seven were found to have a mobile website. A third of titles had an iPhone app, but half of these did not have a mobile website. The survey also covered 61 magazines in the women's lifestyle/fashion, men's lifestyle and teenage lifestyle ...

Sabotage Times launches mobile apps

The app, like the Sabotage Times' website, carries articles about football, fashion, sport, opinion, relationships, drink and film from a network of contributors. The company sells content to titles, brands and companies across the world and has sold 200 stories to 30 different companies, mainly ...

ShortList Media launches digital daily for 'stylish women'

unveiled its new bi-annual men's fashion magazine ShortList Mode. ...

Vogue hosts Fashion's Night In digital shopping event

Among the brands working in association with Vogue for the event are fashion and beauty retailers ... will provide online shoppers with exclusive fashion and beauty offers, bespoke video content and competitions ... the offers available. The event is a brand spin-off from Vogue's Fashion's Night Out, a global initiative ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.