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Think BR: A shopper's paradise

recognition Augmented reality engines that identify clothes will revolutionise the fashion industry and make fast fashion even faster as the supply chain will turn around high end fashion into high street fashion in days. 5. Mobile wallets start to establish themselves The battle for wallet ownership ...

Think BR: Luxury brands and the social media dilemma

fashion is in the throes of a radical 21 st century style makeover. As customers, media ... be the historic hubs of fashion but proximity is fast becoming less important. Runway fashion shows - once ... , with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...

Wonderbra takes the plunge with bungee jump stunt

The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...

Cheryl Cole launches debut shoe collection

Cheryl Cole has unveiled her first foray into fashion designing with the launch of a shoe

Sales agencies stake a claim to digital prize

Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media coverage Another ...

Spotify launches app platform with Guardian, Rolling Stone and others

brands, such as FMCG, fashion and alcohol, will want to get involved. He added: "But we can't have ...

Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ... is the ideal way for the brand to communicate its collection throughout the fashion world." This month ...

House of Fraser and O2 team up for mobile campaign

The campaign, which forms part of House of Fraser's Christmas advertising offering, will highlight a range of O2's services, including its offer of free 02 Wi-Fi in 11 of the retailer'' stores. It will also highlight House of Fraser's promotions, such as in-store offers and videos of fashion shows, using ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.