to remove filtersBarclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
than 200,000 unique users in its first week. The brand stole the show at last year s London Fashion ...
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Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...
Escada relaunches 90s perfume range on Facebook
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media coverage Another ...
Burberry rolls out Facebook sampling drive
19 Aug 2011 | by Sarah Shearman
The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...
John Frieda primed to host live digital show
25 May 2011 | by Nicola Clark
in the digital space. Target's 'Kaleidoscopic Fashion Spectacular' was the first to grab my attention with a huge outdoor fashion show streamed into its Facebook page. Coca-Cola upped the ante with its Maroon ...
Rimmel to roll out interactive in-text ads
18 Apr 2011 | by Sarah Shearman
. Rimmel recently splashed out a significant six-figure sum to sponsor the Fashion on 4 strand on Channel ...
Rimmel seeks more engagement with website relaunch
24 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
is divided into North, East, South and West. The bloggers will discuss fashion within their area ... for Coty Beauty, said: "Rimmel is synonymous with London fashion and style. By creating an interactive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
