Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
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AmEx campaign by Digitas and CP&B lands top Facebook Studio award
27 Feb 2012 | by Ian Darby
of Contemporary Art and Duval Guillaume in Beligum for its "fashion tag" campaign for Flair magazine ...
Twitter in content push as it partners with Amex for NY Fashion Week
10 Sep 2010 | by Staff
Twitter is making a major play for content by creating a site for New York Fashion Week containing...Twitter has signed up a number of high profile tweeters from the fashion world that it will bring together on its New York Fashion Week website. The deal points to future content deals that Twitter could sign with commercial partners around signature events. Continue reading this post on Brand Republic ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
Bebo launches O2 Money-sponsored fashion web TV series
19 Aug 2009 | by Jacquie Bowser
LONDON - Social networking site Bebo will next week unveil a fashion web TV show called 'The Closet...regular features on makeovers, style guides and challenges, interviews with fashion insiders ... will encourage users to interact and voice their fashion and style opinions, share shopping tips and upload ... style shows. "We believe that 'The Closet' will have a wide appeal as it will cover style and fashion ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...
Brand in the news: Comparethemarket.com
28 Apr 2009 | by Richard Morris, Managing director, Identica
What a brief. A client bang in the middle of an - ahem - 'low-interest sector'; a desperately overcrowded market; dozens of competitors spending cash like it's going out of fashion, all searching for some functional justification for why customers should head to desperateforattention.com instead of cryforhelp ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
