Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
jobs or lifestyles. Call me old-fashioned, but I believe any marketing-led business exists to add value ...
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Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
with this great product for making clothes. It became a fashion statement about superior performance. What I love ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
disappointing experience, according to another survey, with less than a quarter of fashion retailers allowing ... (MIG) suggested that of 57 major fashion retailers, just 23% had mobile-ready websites that could allow ... for the retail sector. "The Sock Report clearly demonstrates that the fashion subset of the retail sector ...
Asos retail sales rocket 50% in six months
14 Oct 2010 | by Katherine Levy
The fashion retailer recorded a 26% rise in UK sales and a 120% rise in total international sales ... , which stands for As Seen On Screen, offers women's and men's fashion inspired by Hollywood and celebrity fashion. The company is aiming to expand its international reach, having previously driven ...
The power of the crowd
24 Aug 2010 | by Nicola Clark
and the private-sale model,' he says. 'The latter is driven by fierce discounting and is more focused on fashion ...
Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
Asos backs Cancer Research sunburn initiative
21 Jul 2010 | by John Reynolds
Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research s media agency, and the creative was undertaken in-house by Asos. The Asos website is hosting a Fashion Forecast , offering users tailored fashion advice. Users accessing the site need to select ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
