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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ... : "We know from research that women look to other women for fashion inspiration, and we re tapping ... of making fashion accessible to all women. We expect this franchise to significantly increase visitor ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Tech: Nike rediscovers its leadership position with FuelBands

23 Mar 2012 | by John V Willshere

and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...

Ted Baker launches pop-up customer illustration studio

09 Mar 2012 | by Sarah Shearman

Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion...As part of the 'Ted's Drawing Room' campaign, created by Guided Collective, more than 100 customers will receive a signed and framed fashion portrait, created by one of 11 illustrators. Ted Baker has set up the studios in stores in London and New York, where shoppers will be able to try items from ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Topshop live streams Fashion Week shows via iPhone

20 Feb 2012 | by Daniel Farey-Jones

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...distributed during Fashion Week. The content includes a film specially created for Topshop by Nick Knight ...

Mywardrobe.com shifts editorial focus in favour of sales drive

24 Jan 2012 | by Nicola Clark

Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content...and chief executive, said: "There has been an assumption that the key to fashion ecommerce is leading ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

fashion is in the throes of a radical 21 st century style makeover. As customers, media ... be the historic hubs of fashion but proximity is fast becoming less important. Runway fashion shows - once ... , with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ...

Wonderbra takes the plunge with bungee jump stunt

07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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