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Malibu launches VIP-themed Facebook app as part of summer style activity

shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Diet Coke partners with IPC to boost fashion strategy

, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

year." Last summer the brand launched a campaign targeting fashion and music savvy consumers ...

Cobra 'Cobra train' by BMB

different Indian protagonist. All three are leaders in their respective cultural fields, a fashion blogger ...

The seven sins of content marketing

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ... , and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...

Pernod-Ricard revives Absinthe with global campaign

platform and a series of art and fashion themed events in the UK and other key markets this year ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Wrigley's prepares major marketing pushes across Extra and 5Gum brands

promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...

Sales agencies stake a claim to digital prize

Zealand as a stuffy and old-fashioned brand compared with budget airlines. Media coverage Another ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.