23 May 2012
| by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips.
Every time a user interacts with this content ...
music, fashion and exploring the latest styles for their social get-togethers."
He added the Facebook ...
23 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds.
The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
13 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
year."
Last summer the brand launched a campaign targeting fashion and music savvy consumers ...
29 Feb 2012
different Indian protagonist. All three are leaders in their respective cultural fields, a fashion blogger ...
22 Feb 2012
| by David Benady
answer is: how much branded content is too much?
Fashion house Burberry has taken a fascinating ...
of themselves wearing the label's coats. The co-creation campaign has been widely praised in the fashion ...
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ...
10 Feb 2012
| by Gemma Charles
and fashion pioneers over the past 200 years.
Set against a backdrop of the city, the bottle introduces ...
31 Jan 2012
| by Sarah Shearman
platform and a series of art and fashion themed events in the UK and other key markets this year ...
19 Dec 2011
| by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
10 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
promotions across fashion, music, art, gaming and film categories, and the upcoming Playstation Vita portable ...
02 Dec 2011
| by David Benady
Zealand as a stuffy and old-fashioned brand compared with budget airlines.
Media coverage
Another ...