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Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Wonderbra to sell direct for first time with online store

20 Apr 2012 | by Matthew Chapman

competitions, fashion articles and news. A Get Inspired section of the site will host video content ...

Asos joins growing 'Click and Collect' service

12 Mar 2012 | by Matthew Chapman

Online fashion retailer Asos has partnered with Collect+ to launch a "Click and Collect" service

Topshop live streams Fashion Week shows via iPhone

20 Feb 2012 | by Daniel Farey-Jones

Topshop is live streaming the catwalk shows it is putting on as part of London Fashion Week to its...distributed during Fashion Week. The content includes a film specially created for Topshop by Nick Knight ...

Escada relaunches 90s perfume range on Facebook

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...

M&S launches first Samsung TV app

02 Feb 2012 | by Matthew Chapman

Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Mywardrobe.com shifts editorial focus in favour of sales drive

24 Jan 2012 | by Nicola Clark

Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content...and chief executive, said: "There has been an assumption that the key to fashion ecommerce is leading ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

recognition Augmented reality engines that identify clothes will revolutionise the fashion industry and make fast fashion even faster as the supply chain will turn around high end fashion into high street fashion in days. 5. Mobile wallets start to establish themselves The battle for wallet ownership ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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