14 Oct 2008
| by Gemma Charles
. Last month it came bottom in Good Business's 'Concerned consumers index', which focused on fashion retail. Perhaps surprisingly, the fashion house fared worse than Primark, which became the subject ...
08 Jul 2008
| by Cordell Burke, Executive creative director, Tequila
Here's a piece using good old-fashioned personalisation to get under the
radar in an engaging manner. The first part of this two-phased campaign
is a nice teaser, intriguing enough to make you wonder who it is from.
The non-branded, handwritten letter grabs immediate attention, especially ...
07 Nov 2007
Specialising in fashion, lifestyle, luxury and consumer PR, Exposure
nearly doubled its fee income in 2006 ...
24 Apr 2007
, questions the rationale behind the campaign. Agencies are utterly seduced by the fashion for consumer ...
20 Dec 2006
| by Craig Smith
fashion retailer ASOS.com. Just months
in, the title is delivering 10% of total monthly sales ...
15 Dec 2004
in territories including Scandinavia, Australia, Spain and Holland.
And only last month, it launched a fashion ...
American Apparel.
Further creative work over the past year included a catwalk show for London Fashion Week, repositioning the Ellesse sports brand through a partnership with fashion designer Eley Kishomoto ...
25 Aug 2004
attended by celebrities, launch an exciting new fashion brand in New York ...
27 Aug 2003
| by Tania Mason,
LONDON - A former Reebok director is to launch Footie Chick, a casual, sexy fashion brand aimed...secured in stores including Harrods, football ground merchandise shops, some independent fashion boutiques ...
is right to introduce a sports-style fashion clothing range. Footie Chick is not limited to team or country ...
22 May 2003
| by Robert McLuhan
-Kate Ashley is a top girl's fashion brand in the US, based on a television programme starring the Olsen twins ...
12 Dec 2002
success in persuading Blue Peter to stage a 'glow in the dark' fashion show, to support the government ...