Richard Mound, IBM: Send in the collaborators
17 Jan 2012 | by Richard Mound, IBM
'circle of trust' is to use data in a strategic fashion. We call it 'making friends' with data. Using ...
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Malcolm Gooderham, TLG: Aspire to be a change-maker
17 Jan 2012 | by Malcolm Gooderham, TLG
of fashion - and business. Thought Leaders do not go out of business, they become market leaders ...
Luxury lingerie retailer Rigby & Peller calls in Publicasity to boost audience appeal
12 Jan 2012 | by Nikki Wicks
is more than a fashion brand, so it is important that our agency partner is able to communicate our ...
Online fashion venture TheMuse.tv appoints Golden Goose PR
09 Jan 2012 | by John Owens
Golden Goose PR has been called in to help promote an online fashion venture fronted by a leading...fashion haven for 16- to 24-year-old women in the UK. Its editor is Simon Glazin, otherwise known ... might be established. She said: We re targeting bloggers, fashion editors, brands and maximising every form of social communication that reaches young, fashion-loving women. In addition to launching ...
Male cancer charity Orchid brings in EdenCancan for T-shirt campaign
16 Dec 2011 | by Sara Luker
Last year s T-shirts were produced by the London College of Fashion and Phil Vickery's Raging Bull ... and well-known fashion names such as Harold Tillman, chairman of the British Fashion Council and owner of Jaegar and Aquascutum, Dylan Jones, editor of GQ, and George Lamb, the fashion designer and presenter ...
Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
to transfer to Red. - A month after the riots, Adidas hires John Doe to boost its fashion and lifestyle ... organiser Fashion Rocks. - Fast-food giant Burger King hunts for a PR agency after parting ways with six ...
Campaigns: Consumer - Gok Wan gives new look to Specsavers
16 Dec 2011 | by Kate Magee
Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles ... fashionable brand with strong style credentials - To drive footfall to high street stores. Strategy and plan Fashion and lifestyle journalists from national, consumer, trade and online titles, including ...
The W factor wows London, John Doe Communications
16 Dec 2011
lifestyle media and generate excitement - To cement W's relationship with fashion, music and film ... . Fashion designer James Small created a special belt for W Insiders to wear and launched it on menswear day at London Fashion Week. Celebrities including Noel Fielding, Pixie Geldof, Agyness Deyn and Jaime Winstone ...
Consumer: Gok Wan gives new look to Specsavers
15 Dec 2011
. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie...exclusively for Specsavers nationwide To establish Specsavers as a fashionable brand with strong ... Fashion and lifestyle journalists from national, consumer, trade and online titles, including bloggers ... , consumer and regional journalists were given one-to-one interviews with Wan and high-profile fashion ...
Lifestyle and fashion shop Talk PR buys Beam in bid for tech growth
15 Dec 2011 | by Sara Luker
Tech agency Beam has been bought up by Talk PR as the lifestyle and fashion shop looks to make...seen synergy between Beam's accounts and its core business made up of lifestyle, fashion and beauty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
