The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...
. Last month it came bottom in Good Business's 'Concerned consumers index', which focused on fashion retail. Perhaps surprisingly, the fashion house fared worse than Primark, which became the subject ...
a germ of an idea dreamt up 18 months ago by a local fashion designer has grown into a booming ...
communications, House of Fraser Brief: Position House of Fraser as the destination for fashion on the high ...
fashion website; and Freecycle , which was named best online community. The awards were set up by Nigel ...
CONSUMER: Fashion agency Blow has been taken on by milliner Misa Harada to handle her international
Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...
The agency has been briefed to position Old Jamaica Ginger Beer Light as the fashionable mixer of choice for women aged 20 to 25. Shine's strategy includes creating special serving suggestions and cocktails using the mixer. These include a cocktail named Golden Glam Rock, pictured, which was sampled ...
, questions the rationale behind the campaign. Agencies are utterly seduced by the fashion for consumer ...
Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense...was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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