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Campaign: Mobile brand frames pictures with fashion - Promotion

London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ... promotions offering prizes of a luxury weekend in London and tickets to a fashion show. Mission ...

Media Analysis: Mobile mags aim for higher quality

-party content from fashion, music and entertainment brands will play an important role. He adds that potential ...

Youth Marketing: Mobile mania

's relevant, whether it's music or fashion. TheFishCanSing recently worked with Motorola on its Push ...

View From The Top: Another Branson?

-for media might seem like evidence of an old-fashioned reliance on traditional marketing techniques ...

Technology: Gadget Revolution

Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....gadgets; they have become fashion accessories. Firefly managing director Claire Walker says 'celeb feeding ... , it sponsored clubbing, gaming and fashion outlet Joystick Junkies, the Edinburgh International Games Festival ...

INTERNATIONAL BRIEF: Siemens step up PR efforts

MUNICH: XELIBRI, Siemens' recently launched fashion accessory mobile phone brand, is stepping up PR

INTERNATIONAL: WS wins Siemens brief following a 12-month hiatus

,' he said. This will include models under the XELIBRI name, a brand of 'fashion accessory' phones ... . The phones will be sold in two 'collections' each year, and, like fashion accessories, will be available ...

CAMPAIGNS: WSW rings in celeb count for Siemens - Product Launch

-list celebrity party to be held on 22 February, in the middle of London Fashion Week. News of the party ...

PROFILE: Alison Palmer, Orange - Orange glamour girl sees creative future. Chanel-wearing Alison Palmer prepares to spread the Orange message

. I m a very glamorous person. I love clothes, fashion, being in with the in-crowd. I see Orange ...

CAMPAIGNS: Hi-tech PR - Gestetner waves off its old image

associated with old-fashioned equipment. The Communication Group has worked with the company for some ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.