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CAMPAIGNS: Smokers given a sweet alternative - Public Awareness

calories, it was sure to be a success with the fashion-conscious clubbers in London s West End ...

STOP PRESS: Camron lands Optika Group PR

agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week....agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week. ...

FOCUS: CONFERENCES - Learning to get your act together/Bells and whistles are out, quality speakers who know how to deliver are in. Peter Robinson looks at the future of conferences

was needed to help people to bond. Similarly, for a fashion chain we organised the more formal business for the morning then a fashion show and awards in the afternoon. The whole shape of an event can be varied ...

FOCUS: CORPORATE HOSPITALITY - Getting in with a sporting chance World Cup fever had corporate hospitality companies grasping at straws for a slice of the action, but promising tickets which failed to materialise proved far more injurious than not offerin

for such audiences. Noting that comedy is like fashion, Lee says that stand up may be moving towards all ...

Appointment for PR agency Davies Day

fashion tribute to be held at the Victoria and Albert Museum this November. The event will be held...fashion tribute to be held at the Victoria and Albert Museum this November. The event will be held in honour of fashion designer Vivienne Westwood as the champagne s parent company, Moet Hennessy UK, attempts to increase the brand s presence in the fashion industry. As part of its fashion ...

STOP PRESS: Clothes Show makes a heartfelt alliance

Fashion and beauty consumer exhibition BBC Clothes Show Live Event, which is organised by Barker...Fashion and beauty consumer exhibition BBC Clothes Show Live Event, which is organised by Barker Brown on behalf of BBC Haymarket Exhibitions, has joined forces with the British Heart Foundation as its charity partner. BHF hopes to raise its profile among 16-35-year-olds through its links ...

Judge and Jury: Science Week was a successful experiment in encouraging kids - You don’t need a science degree to deduce the success of Science Week, says Catherine Warne, head of healthcare for the GCI Group

this still a fashionable turn of phrase?) I am afraid Science Week very nearly passed me. However, after a ...

FOCUS: PRODUCT LAUNCHES: Giving the goods a showy debut. With so many new products at fairs and exhibitions struggling to catch the eye, PR can have an essential role to play. Tara Nealon reports

professional males to reinforce the brand positioning as exciting, fashionable and at the cutting edge. The idea was to sponsor up-and-coming designer Ozwald Boateng s first-ever UK fashion show during London Fashion Week in September 1997. Until 1998, London Fashion Week only featured women swear, so Boateng ...

STOP PRESS: Fashion Week PR goes to Jackie Cooper

s Fashion Week, to be held between 18-22 January 1998....Jackie Cooper PR has been appointed to handle the media and PR account for the first London Men s Fashion Week, to be held between 18-22 January 1998. ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

that he gets invited to everything from the Dunhill Polo to jewellery and fashion launches. He says: I ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.