CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
. Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...
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CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
stunt, EA Games clearly sees the value of good old-fashioned column inches. Simon S Kershaw is a ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
with third parties and how the sector was not able to access finance as easily as more fashionable new ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
". "Live to deliver" is the FedEx line. ("Live" straplines must be in fashion.) Well, they didn t. "Love ...
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
behaving in a like fashion. JLS (http://www.jlsofficial.com) also did their bit for Red Nose Day earlier ...
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
and are trying to address that in a structured and holistic fashion". Winters encourages experimentation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
