Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
campaign, introducing the brand's new "Fashion Lives" positioning. Westfield previously used Adam Eve ...
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Claire Beale: Could IPG's "agency of the future" be past it?
04 Aug 2011 | by Claire Beale
must have got pretty bad for SCJ to walk away. In typically bullish fashion, Roth moved quickly ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
, agreed that DM had old-fashioned connotations: "Maybe it could be rebranded as engagement or as brand ...
Littlewoods launches first TV ad starring Coleen Rooney
01 Sep 2010 | by Sara Kimberley
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which...shows Rooney and her band of sergeants putting some new recruits through their fashion paces. Girls ... out parade and the girls all looking fashionable wearing Littlewoods clothing and products ... there will be competitions, music downloads and fashion advice from Rooney. Rooney said: "This is my first TV ad ...
Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
Williams fashion brands, as well as a new brand campaign to help attract a more varied consumer base. A ...
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
Kitcatt Nohr picks up WaterAid DM brief
15 Apr 2010 | by Matt Williams
recently announced a tie-up with the fashion retailer H M, which last year launched its first full ...
Principles Agency retains JD Williams ad account
12 Apr 2010 | by Matt Williams
The agency secured the business following a pitch involving eight shops, and will continue to be responsible for overseeing all customer recruitment and retention activity for the brand. Work will include a series of direct mail and press campaigns to promote JD Williams' fashion brands, as well as a new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
