SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...
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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
Nectar launches virtual fashion high street
18 May 2011 | by Ed Owen
Nectar is launching a fashion site with its retail partners to compete directly with the likes.... The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ... ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Vouchers and gift cards: Corporate incentives
11 Mar 2011 | by James Quilter
, HMV and House of Fraser. - New Look staff reward card Fashion retailer New Look revamped its ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
, games, fashion, sport and music categories. Coke Zone, created by Carlson Marketing, was launched ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
an online maternity and baby fashion show, due to take place on 13 October.
John Lewis catalogue backs fashion growth
29 Sep 2010 | by Nicola Clark
John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a...including Mulberry and Richard James. John Brown was tasked with promoting the brand to fashion ... this month, showcases the growing variety of fashion ranges available at the department store. Paul ... as a fashion destination'. He added: 'It's a huge growth area for us, both in our shops and online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
