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Direct marketing and sales promotion leagues 2010

by association with what is widely perceived as a wasteful, 'old-fashioned' and non-environmentally friendly ...

Digital & Direct: John Lewis in fashion push

fashion range....The campaign, created by Kitcatt Nohr Alexander Shaw, rolls out from Friday. The work aims to attract customers to its stores and encourages them to book an appointment with an in-store fashion adviser. The campaign, which is primarily aimed at women who are existing John Lewis customers, uses ...

Lavazza launches saucy 2009 calendar

Photographed by celebrity photographer Annie Leibovitz, the 2009 Lavazza calendar depicts The Italian Espresso Experience' and highlights Lavazza's authentic Italian heritage. Now in its 17 th year, the calendar aims to underpin the affinity between the Lavazza brand and fashion, art and culture ...

Digital & Direct: Direct choice - Persil

is sweetened by a good, old-fashioned money-off voucher. We had those when I was young, too. Agency: Tullo ...

Digital & Direct brief: Oasis redesigns website

Oasis, the fashion brand, has redesigned its website. Story Worldwide, which developed the site

Digital & Direct: Value Retail refreshes site

The brief includes site design and overseeing the company's online marketing strategy for the next three years. Value Retail has nine villages across Europe, hosting fashion and lifestyle outlets for labels such as Versace and Ferragamo. It has several exclusive marketing partnerships with media groups ...

Direct brief: Gap moves account out of Craik Jones

without a pitch. The fashion retailer has initially hired the agency to work on a CRM project.

Direct Choice: Royal Mail 'Mail for me'

Here's a piece using good old-fashioned personalisation to get under the radar in an engaging manner. The first part of this two-phased campaign is a nice teaser, intriguing enough to make you wonder who it is from. The non-branded, handwritten letter grabs immediate attention, especially ...

M&S to relaunch customer title

The Your M S magazine, published by Redwood, previously appeared quarterly. The change is a reflection of the frequency with which M S replenishes its stock, particularly fashion. The summer edition of the magazine includes features such as 413 hot summer buys for all the family and Shopping with Delia ...

Direct brief: Filofax hires Cocktail Marketing

its image. The agency will create brand partnerships in the fashion sector.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.