Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
by association with what is widely perceived as a wasteful, 'old-fashioned' and non-environmentally friendly ...
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Principles Agency retains JD Williams ad account
12 Apr 2010 | by Matt Williams
The agency secured the business following a pitch involving eight shops, and will continue to be responsible for overseeing all customer recruitment and retention activity for the brand. Work will include a series of direct mail and press campaigns to promote JD Williams' fashion brands, as well as a new ...
Charles Tyrwhitt plans new brand positioning for 2011
25 Feb 2010 | by Matt Williams
LONDON - Charles Tyrwhitt, the upmarket fashion retailer, is set to undergo a major repositioning
Kitcatt Nohr appoints new digital creative director
01 Oct 2009 | by Hadassah Nymark
he did for the fashion design brand Ted Baker. He will work closely with the creative partner, Paul ...
Brand Health Check: Royal Mail
29 Sep 2009 | by Gemma Charles
partner, Brooklyn Brothers For a service that is often talked about as old-fashioned and outdated ...
Mywardrobe.com plots digital push
15 Sep 2009 | by Joe Thomas
LONDON - Mywardrobe.com, a luxury fashion online retailer, is bolstering its marketing efforts...Palmer as CRM manager, to handle the activity. Hawman was previously brand manager of fashion and media ... brands. As a result, the site is not positioned as a rival to established fashion website ASOS.com, which ...
John Lewis rolls out direct activity for fashion drive
14 Sep 2009 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote its autumn/winter fashion...alongside press, outdoor and digital work. The aim of the campaign is to boost men's and women's fashion ... supports John Lewis' new online fashion offering, which today as well as the recently launched customer lifestyle magazine - John Lewis Edition. The mailer carries the strap line "Invigorate your fashion sense ...
Home shopping firm N Brown buys High & Mighty menswear brand from administrators
11 Sep 2009 | by Fiona Ramsay
and Fashion World businesses, has bought menswear brand High & Mighty from administrators.
Adili appoints SmartFocus Digital for email campaigns
07 Jul 2009 | by Jacquie Bowser
LONDON - Online ethical fashion retailer Adili has selected SmartFocus Digital software to manage...is very important." Established in 2006, Adili sells ladies' and mens' fashions and home collections from ...
Baron Cohen's Bruno spoof lampooned by Nando's
02 Jul 2009 | by Staff
and adopting a ridiculous Austrian accent -- in keeping with Bruno's gay Austrian fashion reporter character ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
