to remove filtersReview of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
behaving in a like fashion. JLS (http://www.jlsofficial.com) also did their bit for Red Nose Day earlier ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins
03 Feb 2011 | by Simon Kershaw
, fashion, we are looking at you. Perfumes in particular have a long history of "ideas" that seem ...
CREATIVE STRATEGY: Soap & Glory lightens the January blues
13 Jan 2011 | by Simon Kershaw
For me, it s not chocolate or X Factor , but the pun. Ah yes, for some copywriters a much-loved friend who has sadly gone out of fashion and for others, the bane of advertising now happily residing in creative hell with day-glo starbursts. Advertising legend, cartoonist and co-author of the Wicked ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
