Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
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SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...
Nectar launches virtual fashion high street
18 May 2011 | by Ed Owen
Nectar is launching a fashion site with its retail partners to compete directly with the likes.... The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ... ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
campaign, introducing the brand's new "Fashion Lives" positioning. Westfield previously used Adam Eve ...
John Lewis catalogue backs fashion growth
29 Sep 2010 | by Nicola Clark
John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a...including Mulberry and Richard James. John Brown was tasked with promoting the brand to fashion ... this month, showcases the growing variety of fashion ranges available at the department store. Paul ... as a fashion destination'. He added: 'It's a huge growth area for us, both in our shops and online ...
Agencies line up for £25m JD Williams
12 Aug 2010 | by Kunal Dutta
Williams fashion brands, as well as a new brand campaign to help attract a more varied consumer base. A ...
Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
My-wardrobe.com, the online fashion retailer, is gearing up for its biggest marketing drive to date...' fashion for men and women, selling items from more than 180 designer brands, including Dolce Gabbana ... -a-Porter, as well as individual fashion brands. "Investment in marketing is a great step for My-wardrobe to boost ... swell its brand portfolio, which will boost its fashion credentials. Funding will also help it build ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
