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CREATIVE STRATEGY: Peugeot dances with the school of cool

fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

. Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

stunt, EA Games clearly sees the value of good old-fashioned column inches. Simon S Kershaw is a ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...

SHIFT: Personalisation key to coping with the death of the tribe

customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.