CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...
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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
with third parties and how the sector was not able to access finance as easily as more fashionable new ...
Claire Beale: Could IPG's "agency of the future" be past it?
04 Aug 2011 | by Claire Beale
must have got pretty bad for SCJ to walk away. In typically bullish fashion, Roth moved quickly ...
Guess pushes for social and e-commerce combination
13 Jul 2011 | by Nicola
Fashion brand Guess, which has become one of the first fashion retail brands to sign up Google
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
". "Live to deliver" is the FedEx line. ("Live" straplines must be in fashion.) Well, they didn t. "Love ...
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